CMYKhub, a leading wide format production company in Australia, has recently made a significant investment in its manufacturing network by purchasing a new swissQprint Impala 5. This decision comes as a strategic move to enhance their production capabilities and maintain their competitive edge in the industry.
The Impala 5, acquired through Pozitive sign & graphic supplies, will be installed at CMYKhub's Brisbane site, replacing the Impala 2, which has been a reliable workhorse for almost a decade. This upgrade is a testament to CMYKhub's commitment to staying at the forefront of technology and ensuring the highest quality output for their clients.
Alex Jell, Brisbane hub manager at CMYKhub, highlights the importance of this reinvestment. With nearly a decade of experience with the swissQprint platform, CMYKhub has built a strong relationship with both the brand and Pozitive. The Impala 2 has been an invaluable asset, producing a wide range of rigid and roll-to-roll wide format work with exceptional reliability.
Jell emphasizes the decision to upgrade to the Impala 5, stating, "The Impala 2 has been an absolute workhorse for us. It has produced all of our rigid wide format work along with banners and roll work, and has been an incredibly reliable machine. We’ve certainly got our money’s worth out of it, but after nearly 10 years it’s time for an upgrade. Given the experience we’ve had with both swissQprint and Pozitive, we were very comfortable reinvesting in the platform."
The Impala 5 offers a significant boost in productivity, maintaining the high print quality and versatility that CMYKhub has come to expect from swissQprint. The additional speed and capacity will enable CMYKhub to further improve turnaround times for their trade customers in Queensland without compromising on quality.
Alan Nankervis, CMYKhub's national wide format and workflow manager, supports this decision, reflecting the company's approach to equipment investment. He states, "We know the platform, we know how reliable it’s been and we know the quality it produces, so staying with swissQprint made a lot of sense. The Impala 5 gives Brisbane more speed to support both increased workload and faster turnaround, as well as another step forward in print quality. For us, investment is ultimately about giving our trade customers better capability locally. As their businesses grow and expectations around turnaround continue to increase, we need to make sure the equipment behind them keeps moving forward as well."
The purchase of the Impala 5 also strengthens CMYKhub's relationship with Pozitive, following their recent investment in Summa cutting equipment. Phil Trumble, managing director of Pozitive, sees this as a natural progression in their partnership, "CMYKhub knows what it needs from its production equipment and, after almost a decade running the previous Impala, there’s a lot of confidence in what the swissQprint platform can deliver. We’ve enjoyed building our relationship with the CMYKhub team, including their recent investment in Summa equipment, and we’re pleased to be supporting them again with the new Impala 5."
This acquisition is a strategic move for CMYKhub, as it aligns with their ongoing investment in technology and manufacturing capacity across their Australian hub network. The Impala 5 will join CMYKhub's Brisbane production operation, further enhancing their ability to meet the growing demands of their trade customers and solidify their position as a leading player in the wide format production industry.
In summary, CMYKhub's decision to invest in the swissQprint Impala 5 is a strategic move that will enhance their production capabilities, improve turnaround times, and solidify their position as a leading player in the wide format production industry. This acquisition is a testament to CMYKhub's commitment to staying at the forefront of technology and ensuring the highest quality output for their clients.
